Dynamat adds mass to panel and reduces resonance (vibrating panels)
MLV actually reduces the trasnmission of sound.
The two can be used in conjunction (dynamat on the panel and MLV covering the surface on top) for good effective, however, they both do different things, so not really a substitute for each other.
CCF is used to isolate the MLV from the panel, but as br85 points out, it is not that effective.
There is no one answer either to quiten a car, as they are all different, so each problem has to be looked at individually, and engineered out.
However, 25-50% dynamat or similar coverage over the LARGE unbraced panels in a car (roof, door skins, boot lid, back shelf) is a good start. Then a layer of MLV over the enitre surface (yes, you need to cover everywhere, as holes in the layer allows the transmission of sound) will stop much of the road noise.
You can then start using things like silicon, clay, foam, bracing etc to take it that step further, as the situation requires.
The above method will be cheaper in the long run, and more effective than throwing layers of dynamat or similar all over ones car.
GL