QUOTE (~thematt~ @ Jun 4 2008, 08:36 PM)

I'm a little lost. The open plan concept of the VRx design was done so to
increase flexibility, not decrease it. Its an open board plan, designed to give a wider ranging audience of consumers what they need to customize their setups by customizing their amps.
I had this problem when purchasing my Arc SE's. I wanted an amplifier that is designed well, but without the crossover supplement, bass boost and additional connection options. I couldnt get it. The VRx offers that very idea (and yet I still chose the SE's.....

). If you want a pure gain block, you buy the basic unit. If you want crossover options, add them on. If your amp is for sub duties, you can add sub modules. Same goes for front stage Class A bias, or balanced modules etc. etc.
Whilst I don't agree with the pricing in today's competitive market, nor the use of proprietary balanced lines (then again, Zapco do it too and theirs is just as good, if not better) I can fully understand the reasoning behind it. Its simply clever marketing and design.
THANK YOU thematt !
You pretty well hit the nail on the head, its no so much cleaver marketing as much as cleaver design.
If you included everything in the one product there would be some negative effects because of the circuitry and the cost would be very high too, this way you get their best circuitry and pay only for the options you need / want.
You still however retain the ability to change the unit to any future need or want for a fraction of the cost of a new amp, most VRx modules are under $199 retail, so I don't see them as expensive or un-affordable in the slightest.
And yes the Zapco are an excellent product.