Official Media Release - for immediate release

Directed Electronics Australia to Distribute Sony Car Audio

MELBOURNE, AU - Directed Electronics Australia is a leading 12 volts and consumer electronics supplier, distributing products through many channels including leading national retailers, specialty chains and independent stores throughout Australia and New Zealand.

It's already broad portfolio includes brands such as Orion, Precision Power, Polk Audio, Viper, Python and many more.

Starting August 6th 2008, Directed Electronics is pleased to announce it has secured the distribution rights to Sony Car Audio products nationally within selected channels.

"Directed Electronics has already built a solid foundation and network of dealers throughout Australia through our commitment to our customers, the high quality of the products we represent, and our continued growth.

We believe the addition of Sony car audio to our distribution portfolio further solidifies our strength in the market, and our commitment to the Australian and New Zealand industries as a professional supplier and company." said Steve Siolis, General Manager.

Directed Electronics will take over the handling of existing independent accounts and all new distribution channels, with the exception of existing Sony national accounts which will continue to be managed directly by Sony Australia.

More Information:
Directed Electronics Australia
Phone: (03) 9335 3140 Fax: (03) 9335 3142
Web: www.directed.com.au Email: sales@directed.com.au

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This media release is not to reproduced in part, or whole, without the express written permission of Directed Electronics Australia.