The wider surface allows the tire to cover a larger surface area on the road.....but what good is that if you're rolling on some crapty brand tyres???
Alot of things are needed to be taken into consideration when choosing tyres.....thats one of two things i NEVER skimp on (brakes being the other).
How they perform all round is what i look out for.....wet, dry, gravel etc...
Sidewall flex is another aspect....what good is it if they only keep traction on the straights? What about the twisties?

Off the Whiteline site....
QUOTE
Tyre width, wider is better right?
Not always, it is a general misconception that wider is better. The object is to have as much tyre contact with the road as possible, but there is an optimum limit to this. On cars with anything other then a live axle suspension, such as McPherson at the front and multi-link at the rear on the S15, a wheel will have already have some negative static camber in it's standard form. This means that the weight of the vehicle is already not evenly spread over the width of the tyre, and is only further shifted towards one edge (usually inside) of the tyre as the suspension moves through its arc due to built-in camber curves. Wider tyre have other detrimental effects such as increased aquaplaning and friction (resistance) as well as increased steering feedback which may be good but up to a point.
It is also quite easy to "over tyre" a car depending on the wheels used. A tyres' width is designed by the manufacturer to work in with the wheel size, suspension geometry and vehicles weight. Increasing the width of the tyre will not necessarily increase the contact patch as the weight of the car is the same. The shape of the contact patch will however change under these circumstances, hopefully to the benefit of lateral (cornering) grip but only if they are fitted to the correct rim size.
This is particularly relevant to standard wheels where overly wide tyres will often handle worse than the original with the undersize wheel creating a balloon that easily walks and distorts though a spongy side wall. Properly matched wider and stickier tyres are a perfect match to a larger Whiteline Swaybars to maximise the extra load transferred to the drive wheels during roll.
Tyre width can also be a problem when the extra width grows out from the wheel hub face. This is one of the least understood but most common problems encountered when upgrading wheels and tyres with the most common symptom being the new tyres rubbing on the guards. Wheel offset is the real issue here but the wrong offset coupled with excessive width in the wrong direction becomes a nightmare on all fronts.
Again, fitting a larger Whiteline Swaybar can minimise body roll to provide a "band aid" solution for tyre rub problems.
I'd rather buy some expensive well reviewed rubber for my stock rims, than upgrading the width of them with crapty cheap tyres.
Been there done that, i now pay min $250 a tyre (and thats mates rates) - an expensive ordeal, but well worth it. B)