For some time now there has been much speculation about Alpine Australia changing direction and taking our products to market in an additional channel – that is, expanding our distribution beyond the traditional specialist dealer channel.
Recently we announced a partnership with on-line marketers ExtraStock to offer Alpine products via eBay. This new on-line channel means that our customers, who prefer the convenience afforded by shopping on-line, can make a simple electronic purchase. Alpine is offering clearance stock and the collective specialist dealer network will soon be offering many brand new Alpine products for sale on eBay.
Today we officially announced that Alpine will also become a car audio supplier to JB Hi Fi across Australia. All JB Hi Fi stores that stock car audio will be stocking selected Alpine products as a part of their range from mid-August. JB’s customers, many of which are first time car audio buyers, will benefit from JB’s large store network, longer opening hours and trading policy.
Alpine recently previewed the future of our products and how in the years to come car audio and entertainment will be a much different product. With new vehicles becoming more complex the integration solution and skills of the Specialist Dealers need to be equally as advanced.
With this in mind, we feel our three tiered distribution policy now effectively caters for all types of Alpine customers.
First time buyers or the do-it-yourself customer will find JB’s easy store access, longer opening hours, and plentiful stock, helpful to their buying decision. Whether it’s a head unit or a set of speakers, JB has a wide selection of the most popular Alpine models.
Those who prefer the convenience of the online environment, and know which product they want can make their purchase on eBay in one simple and easy transaction and get the benefit of full Alpine Australia warranty. With automatic on-line payment and delivery to their nearest Alpine specialist dealer, shopping for Alpine is only as far as your keyboard.
Finally those audio enthusiasts or customers who are after professional assistance and specialist installation will find the knowledge and skills of the specialist car audio dealer more to their liking. Specialist dealers don’t just carry a wide range of products they have also invested in the skills and knowledge necessary to get the best from your Alpine system.
Specialist Dealers will continue to receive the support that they have come to expect from Alpine during their long association with the brand. Products that require specialist installation and support, such as the new advanced Alpine Factory Integration Technology, will only be available from the Alpine Specialist Dealer Network.
Whatever your needs, Alpine is now closer than ever.